White paper: Key insights into the global CX landscape
With the customer now unquestionably at the centre of organisational strategy, the spotlight is on customer experience (CX).
Yet, the findings from this year's Global CX Benchmarking Report reveal something of an artificial reality:
* A gap between CX ambitions and truly customer-focused change.
* The bridge?
* An integrated CX strategy that's built from the outside in.
Findings reveal a gap between CX ambitions and CX capabilities, from strategy to implementation. While for many, progress has stalled as they pause and take stock before taking the next step.
Download the report.