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ANC readies to debut mobile app

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President Cyril Ramaphosa will launch the party's app at ANC Ruth First House in Johannesburg.
President Cyril Ramaphosa will launch the party's app at ANC Ruth First House in Johannesburg.

Thirteen days before South Africans head to the polls, president Cyril Ramaphosa will today launch the African National Congress's (ANC's) mobile app.

The launch event is scheduled to take place at the ANC Ruth First House in Johannesburg this evening.

The free app is already available for download from the Google Play Store, with the iOS version said to be coming soon.

Speaking in a video posted on the ANC's Twitter page, Fikile Mbalula, head of elections, said the app will provide the latest election news to its supporters, adding it is the party's way of reaching out.

The app's description on the Play Store reads: "The brand new ANC mobile app is the most up-to-date, comprehensive, accurate and content-rich source of ANC news for our supporters. The app allows supporters to listen to campaign songs, watch videos and learn more about the ANC manifesto for 2019."

Other functionality includes frequently asked questions, an ANC elections blog, as well as ANC TV.

For the 2014 elections, the governing party launched a mobile app on Mxit as a way to connect and engage with the youth voters.

South Africa's political parties have taken a keen interest in mobile apps and social media platforms to engage with voters ahead of the 2019 elections. Both the Democratic Alliance (DA) and Economic Freedom Fighters (EFF) have mobile apps. The DA's app was released last year August, while the EFF launched its app in February.

South Africa's general elections will be held on 8 May to elect a new National Assembly and new provincial legislatures in each province. This will be the sixth election held since the end of the apartheid system in 1994.

This election will determine who will become the next president of South Africa.

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