Tarsus to sell Vertiv infrastructure portfolio in sub-Saharan Africa under new distribution agreement
Vertiv boosts local IT channel focus.
Vertiv (NYSE: VRT), a global provider of critical digital infrastructure and continuity solutions, has announced the appointment of Tarsus Distribution as a distribution partner for sub-Saharan Africa, with the aim of further expanding Vertiv’s reach across the region, in particular within the local IT channel.
Tarsus has a rich and successful history, having done business within the Southern African Development Community (SADC) for more than 35 years. The company – one of southern Africa’s strongest distribution companies – has seen ongoing achievement with many tier one brands looking to move from a direct model to a channel approach. Aside from its broad reach across sub-Saharan Africa, Tarsus has a dedicated infrastructure division and a skilled team specialising in enterprise solutions.
Says George Moss, enterprise sales director for southern Africa at Vertiv: “This new partnership with Tarsus will assist both businesses in reaching new audiences, providing Vertiv with a well-experienced, broad-based local distributor, in addition to our existing partners. These strengths make for an excellent opportunity for Vertiv locally.”
Jamie Scott, chief technology office (CTO) at Tarsus, adds: “Vertiv has the technological expertise, industry knowledge, resources and over 50 years of experience in critical infrastructure services, while Tarsus Distribution brings to the partnership depth and breadth of vendor experience, channel reach, sales expertise and a singular focus on reseller partners and their needs. Together, the partnership will bring customers the solutions they are looking for, combined with the required sales expertise, stock availability and distribution capabilities.”
According to Moss, Tarsus will focus mainly on Vertiv’s channel set of products, such as uninterruptible power supplies (UPS), power distribution units (PDUs) and integrated racks, but will also have access to Vertiv’s full product portfolio, which includes three-phase UPS systems and smart solutions.
“The partnership aims at assisting Vertiv in growing its footprint within the local IT channel market, with the goal of jointly becoming the vendor of choice for anything data centre-related within this space,” Moss adds.
“Tarsus Distribution is focusing on the enterprise segment within the next 12 to 24 months,” explains Scott. “The market is ripe for prefabricated modular data centre offerings in particular, while demand within the data centre and hosted data centre space is ramping up. We anticipate that growth opportunities will certainly unfold within the short to medium term.
“Our partnership with Vertiv will allow us to tap into the growing infrastructure needs of the SADC region in particular. Tarsus Distribution will educate our sales teams and channel partners to offer technology solutions in partnership with Vertiv, based on the digital training and digital partner assistance offered by the organisation. This will also include advanced services to support Vertiv solutions, including specification, configuration and installation, as well as offering Vertiv solutions via our e-commerce partners,” Scott concludes.
Tarsus resellers can join the Vertiv Partner Program, which provides discounts, joint marketing opportunities and partner enablement tools, such as access to the Vertiv partner portal.
Vertiv (NYSE: VRT) brings together hardware, software, analytics and ongoing services to enable its customers’ vital applications to run continuously, perform optimally and grow with their business needs. Vertiv solves the most important challenges facing today’s data centres, communication networks and commercial and industrial facilities with a portfolio of power, cooling and IT infrastructure solutions and services that extends from the cloud to the edge of the network. Headquartered in Westerville, Ohio, USA, Vertiv does business in more than 130 countries. For more information, and for the latest news and content from Vertiv, visit Vertiv.com.
As Southern Africa’s leading value-added technology distributor, Tarsus Distribution represents top tier global hardware, software and information security brands. The company has made extensive investments in providing digital tools and logistics systems that empower channel partners with the speed, efficiency and flexibility they need to meet the needs of today’s demanding and connected customer. Tarsus Distribution sets itself apart in a commoditised and competitive market by partnering with the channel to provide complete solutions to the end-client -- from consulting about the business requirement to fulfilment of the order. In addition to an unsurpassed national logistics engine and integrated supply chain, Tarsus Distribution offers the channel technical support capabilities and tailored channel financial services. Tarsus Distribution is a Level 1, 51% black-owned and 30% black female-owned B-BBEE businesses under the Amended ICT Sector Codes. More information about Tarsus Distribution is available at:www.tarsusdistribution.co.zahttps://www.linkedin.com/company/tarsus-technologies/