Sage puts social, mobile at centre of CRM solution

Issued by Watt Communications & G Watt Design for Sage Enterprise
Johannesburg, 21 May 2013

Jeremy Waterman, Managing Director, Sage ERP Africa and Sage Middle East

Business software and services provider Sage ERP Africa now offers a host of new social, mobile and business collaboration features for its leading CRM solution. "The latest version of Sage CRM has been designed to support busy, growing businesses who want to foster internal collaboration, increase sales team productivity and drive business-wide efficiency," says Jeremy Waterman, Managing Director, Sage ERP Africa and Sage Middle East.

Sage CRM empowers sales, marketing and customer service teams to better engage with colleagues and customers. The new version, Sage CRM 7.2, brings mobile deployment on iPhone and Android smartphone and tablet devices, greater social CRM capabilities with Facebook, LinkedIn and Twitter, and employee collaboration and knowledge exchange powered by Yammer.

The enhanced mobile suite includes two new mobile apps for the iPhone and Windows 8, which provide mobile sales teams with real-time data to help them manage their business relationships, even when out of coverage. Sales teams can now use these dedicated apps to access their key opportunities, appointments and tasks. Additionally, native phone integration with the iPhone enables them to map appointments and track key customer communications.

The Social CRM suite, which already integrates with key social media applications, including LinkedIn and Twitter, is enhanced further with new social capabilities that allow Sage CRM teams to gain customer insights from Facebook, providing them with a complete picture of customer and prospect interactions.

Business collaboration across teams using Sage CRM is now possible with new social-style collaboration powered by Yammer. Employees can collaborate with Yammer Groups and across records to discuss and collaborate on that record. This makes business conversations concerning opportunities, leads and support cases more social and transparent, providing greater visibility for all employees.

Other new features offered with the latest release include smarter reporting with enhanced features built to enable faster, secure, customised reports, quickly populated with the latest CRM information. Rich new graphic charts and report cloning capabilities enable users to quickly create visual reports with interactive graphs, for at-a-glance business insight and informed decision-making.

"Sage CRM 7.2 has been designed with social, mobile and business collaboration technology at its core, enhanced further with smart business reporting. Providing dynamic business insight and customer information that is easy to report on will make a big difference to companies looking to drive revenues, grow their business and achieve great success through exceptional customer experience, delivered seamlessly across all touch points," concludes Waterman.

For more information on Sage CRM 7.2, please contact Sage ERP Africa on 011 304 2000. Sage ERP Africa will be hosting client breakfasts in May and June for Sage CRM 7.2. For more information, please call Brenda Smit at the Sage ERP Africa office.

Sage CRM

Sage CRM caters to more than 12 000 organisations in 70 countries, managing their critical sales, marketing and customer service activities every day. Sage CRM integrates with Sage 300 ERP and Sage ERP X3 to deliver better business management across the entire organisation.

Sage ERP Africa

Sage ERP Africa is a provider of business management solutions, including financial, distribution, service management, retail, warehouse management, project costing, manufacturing and CRM, to the mid-range market. Sage ERP solutions are delivered to 130 countries exclusively through a global network of solution providers, including over 150 throughout Africa. The Sage ERP Africa product line includes: Sage ERP X3, Sage 300 ERP (formerly Sage ERP Accpac), Sage ERP 1000, Sage CRM and Sage RMS, as well as Sage third-party partner solutions. With a choice of languages, currencies, locations and legislations - Sage ERP offers efficient multi-company and multinational solutions.

For more information, please visit www.sageerp.co.za.

Sage

The Sage Group is a leading global provider of business management software to small and medium-sized companies, creating greater freedom for them to succeed. Sage understands how and why each business is unique. It provides products and services that suit varying needs, are a pleasure to use and are secure and efficient. Formed in 1981, Sage was floated on the London Stock Exchange in 1989 and entered the FTSE 100 in 1999. Sage has over 6 million customers and more than 13 500 employees in 24 countries covering the UK and Ireland, mainland Europe, North America, South Africa, Australia, Asia and Brazil.

For further information, please visit www.sage.com.

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