Tracer Mobile Workforce transforms retail merchandising

Johannesburg, 26 Sep 2013
Read time 3min 30sec

Tracer Mobile Workforce, the leading provider of automated mobile workforce management solutions in South Africa, has made a key executive appointment and reports on making significant progress in improving efficiencies within the retail-merchandising sector.

Jay Vyas has been appointed to the TracerMW team. Vyas has more than 30 years' of sales, marketing and logistics experience as an Executive for leading Japanese and Korean consumer electronics brands, and more recently through his own consulting practice. Vyas has a thorough understanding of retail distribution channels across various consumer goods and other FMCG product categories and has consulted to a number of local and international supply chain companies. Vyas will lead TracerMW's foray into this sector by helping solve critical problems that retailers and retail suppliers experience on a daily basis.

In today's fast, demanding and volatile supply and retail industry, it has become virtually impossible to manage external sales teams, third-party merchandisers and outsourced repairs and maintenance staff with absolute real-time transparency of their allocated tasks and activities.

As one of its primary target sectors, TracerMW has begun focusing on trade suppliers and merchandising and technical support services partners - enabling them to use TracerMW as the management tool to drive 'Overall Quality Improvement' and efficiencies through all their interactions across their workflow processes.

Among many benefits, TracerMW's cloud-based mobility solution is being used by a prominent merchandising company to generate instant reports for team leaders to share with the whole supply chain to keep track of stock levels and improve quality control. The reports, along with image upload capability, will reflect the 'live' situation on the floor to assist with improved decision-making and quick turnaround if there are any issues with stock. The system also allows them to integrate directly with suppliers to facilitate bidirectional communication and improved responsiveness.

In another application, TracerMW is successfully being used by an accredited outsourced consumer goods service and repairs provider. It is using the system to interface with insurance companies to effectively do assessments on brown and white consumer goods claims, resulting in massive savings for the policy holders and insurers going forward.

Growth in cloud-based technology solutions is phenomenal, with Gartner predicting that the industry will be worth $148.8 billion in revenue by 2014. The huge appeal comes in as a tough economy means companies are not wanting to make big investments in hardware and as workers demand easy and instant access to technology and applications to enable them to work productively.

"TracerMW can transform any paper-based process into a real-time and dynamic online solution by turning manually completed documents into e-forms available on any mobile device (smartphone, feature phone and tablet). All of TracerMW's modules are offered in the cloud, which gives us a unique and flexible advantage over our competitors," says Cobus van Graan, CEO of Tracer Mobile Workforce.

Why TracerMW?

This true mobile solution is built for Africa. It caters for both smart and feature phones and can function in the most remote areas where GPRS technology is the only form of connection. It has fully functional document management and storage capabilities and the ability to track every task in the system with detailed reporting. And with data housed in the cloud and updated in real time, you are assured of data security and privacy at all times in the event of devices being lost, stolen or if staff leave the company. Companies don't need to invest in additional hardware to run the system; it can integrate with existing systems and is available based on modules of functionality priced for the local market.

"TracerMW is connecting teams and enabling processes in a way that's very powerful for any business operating within and across geographic borders," concludes Van Graan.

Tracer Mobile Workforce

Tracer Mobile Workforce provides technology solutions that optimise the productivity, management and information flow between a company and its distributed workforce. Available directly and through resellers, its activity modules are designed to integrate seamlessly with existing technology platforms and operate on multiple mobile and desktop technology platforms. For more information, please visit

Editorial contacts
Zenkai Communications Kerryn-Leigh Anderson Eksteen (+27) 82 457 7236
Tracer Mobile Workforce Cobus van Graan (086) 199 9898
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