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Amazon acquires 3D mapping start-up

Johannesburg, 04 Jul 2012
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Amazon acquires 3D mapping start-up

Amazon has decided to join Google and Apple in the 3D mapping game with its purchase of start-up UpNext, which has spent the past few years developing detailed 3D maps for iOS and Android, Venture Beat writes.

The UpNext buy gives Amazon its very own mapping service, which it can include with the Kindle Fire tablet and its upcoming successor.

GigaOM says the Kindle Fire does not currently include a GPS radio, but the UpNext acquisition, which would help Amazon offer native mapping capabilities, potentially points to a more robust Kindle Fire in the future, as well as an Amazon smartphone.

New York-based UpNext offers interactive, detailed 3D maps of cities and venues.

UpNext, which had been pursued by other major tech companies, has launched apps for the iPad, iPhone and Android devices.

Amazon has been busy rolling out new features for its Fire tablet. Next month, it will reportedly unveil tools that will allow developers to add social features to games, PC Magazine reports.

The retail giant recently announced the availability of the HBO GO video-streaming app for the tablet.

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