Local business is moving in the direction of EIM, which seeks to get the right information to the right person at the right time, says Julian Field, marketing director at Knowledge Integration Dynamics.
Master data management saves organisations money because they don`t market to the same customer multiple times, says Julian Field, business development director at KID.
Information is pulled from a variety of new systems, including supply chain data and customer-specific data, says Julian Field, marketing director at KID.
The language divide between business and IT remains a primary barrier to BI adoption, says Julian Field, marketing director at Knowledge Integration Dynamics.
One consequence of populating the system with poor data is that companies can spend millions of rands on CRM systems and enjoy little return on investment.