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Tamsin Mackay

Tamsin Mackay

Tamsin Mackay is a B2B writer, editor, and brand strategist with more than two decades of experience translating complex ideas into content that converts. She works closely with global tech brands, cybersecurity leaders, founders, and innovation teams to create thought leadership, build trusted digital footprints, and spark meaningful engagement.

Tamsin’s work spans multiple sectors that include AI, cloud, telecoms, fintech, public sector, and creative services and she brings journalistic clarity and brand nuance to everything from executive op-eds to enterprise landing pages. With a deep understanding of marketing procurement, startup storytelling, and strategic messaging, she helps companies show up with authority, humanity, and purpose.

Articles

How AI can deliver results in the supply chain

AI is becoming an important ingredient for most software solutions, but is it really going to save companies from the vagaries of infrastructure decay and ongoing congestion costs?

Coding, you know, for kids

The kids coding revolution hasn’t gone away, but now it’s being used with AI to help children build apps and games.

The bias in the machine

Is AI set to comprehensively entrench biases in hiring practices?

How AI can deliver results in the supply chain

AI is becoming an important ingredient for most software solutions, but is it really going to save companies from the vagaries of infrastructure decay and ongoing congestion costs?

The gender pay gap bot reveals all

Data makes for a compelling sting in the platitude tail.

Why do women still earn less?

The gender pay gap isn’t down to skills or talent – it’s institutionalised gender bias framed in male-centred systems.

Companies need to create impact, not hype

Mint has built cross-functional teams that treat platform alignment, governance, security and architecture as one cohesive conversation, the company says.

BI and Data Analytics

Turning data into growth: How SA businesses can compete smarter

If data is viewed not as a byproduct but as a strategic asset, companies can make better business decisions and unlock business value, says Mint Group.

Beating the odds

An AI-driven sports platform designed to provide users with accurate and reliable sports forecasts.

Testing the mettle of ChatGPT

The AI success story that launched a thousand copies is still taking names in the digital workplace.

Cloud Computing

ITWeb TV Biz: To cloud or not to cloud: Finding the business way forward

ITWeb TV Biz talks to Chris Richardson, executive: cloud go-to-market at Altron Digital Business, about the realities of cloud adoption in SA, why a one-size-all approach doesn’t work, and how the right partner can create long-term value.

The PoPI Act: How’s that going?

The Protection of Personal Information Act has been in force for four years, which makes now the right time to ask how companies are tackling compliance and technology.