Annex Distribution is to take up position alongside BenQ, its international vendor partner and global distributor of digital lifestyle product, during a nationwide product and technology awareness campaign targeted at dealers, value-added resellers and solution providers.
The campaign, initiated by BenQ, begins in September and will take the form of informative seminars in major areas throughout the country including Johannesburg, Durban, Cape Town, Port Elizabeth and Bloemfontein.
Bill Gradwell, General Manager of Annex, says a marketing drive of this nature is an effective means of gaining direct attention from the consumer and is proven to yield results.
"This is a powerful opportunity for BenQ to interact with its customer base and dealers in order to showcase the latest available product and technology and related trends. The seminars will include press conferences, presentations about the company, its product and plan for SA," says Gradwell.
Seminars are scheduled to take place on 14 September in Durban at the Riverside Hotel, on 15 September in Bloemfontein at the Kopano Nokeng, on 18 September in Port Elizabeth at the Protea Hotel, on 21 September in Johannesburg at the Venue and on 22 September in Cape Town at the Commodore Hotel.
As far as Annex is concerned, support for the campaign can only benefit the relationship and the company has already committed staff, marketing material and other resources to ensure as great a response as possible.
"BenQ is a key brand within our portfolio. We have established a strong relationship with the manufacturer and vendor, and besides being a strategic avenue for use by the company`s country manager to create brand awareness in SA, this campaign also allows Annex and BenQ to demonstrate the collective strength of the combined offering of these companies," adds Gradwell.
For more information and schedules, call (011) 542-2300.
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Gauteng-based Annex Distribution is a leading distributor of building block solutions to sub-Saharan Africa.
Being the first Intel distributor in SA, the company features a line card of recognised brand names, including Fujitsu Siemens Computers, BenQ, MSI, Prolink, Hynix, Creative Labs Matrox, AMD and Eizo.
Through established partnerships with international specialist suppliers, Annex is positioned to provide value-add service and support for clients to ensure they remain in the forefront of IT requirements and e-commerce.
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