Samsung South Africa has appointed Mitsumi Distribution as an authorised B2B distributor for its mobile portfolio, in a partnership announced on 17 September. Justin Hume, vice-president of Mobile Experience at Samsung South Africa, and Manoj Patt, head of business unit at Mitsumi Distribution, explain what the deal means for SA resellers, enterprises and consumers. They cover underserved retail channels, device financing for unbanked buyers and how the two companies will measure success.
Published on 21 September 2026
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