Articles about lead generation

Seven reasons to create a landing page for your online ads

A landing page gives the company the opportunity to spotlight a specific product, service or offer and guides customers towards taking a specific action.

DUO delivers outstanding B2B PR, lead generation results for redAcademy

DUO recommended using a client case study with a redAcademy partner to showcase its success to potential corporate partners.

Insights into driving exceptional revenue growth

Sales enablement must be an ongoing process of benchmarking, evaluation, training, support and tech to ensure sales teams are equipped to drive growth.

Accelerated cloud-first strategy drives 79% rating for global cyber security channel

Trend Micro has been named a 'champion' in the Canalys Global Cybersecurity Leadership Matrix for the second year in a row.

IBM intros lead-generation initiative

The lead-generation process will yield greater profit with the help of the channel, says IBM.

Social tech alien to middle management

Only a few managers are prepared to incorporate social tools and approaches into their daily practices, says IBM.

Outsourced lead generation vital to meet sales targets

Many companies will find themselves chasing sales targets, thanks to the many public holidays this month, says CG Consulting.