ITWeb OTR: Cell C brand refresh launch

During an interview on the side-lines of the launch, Mendes told ITWeb the brand refresh forms part of the company’s growth strategy, to better position itself to gain a bigger share of SA’s tightly-contested telecoms market. This includes rebuilding the mobile app, web app and USSD channels from the ground up, as well as digitising its retail stores, to offer customers a seamless omni-channel experience. #Cellc #brandrefresh

Published on 16 August 2024