Advanced Micro Devices (AMD) hopes to extend a partnership with an Internet service provider (ISP) in India to other parts of the world where Internet access is beyond the reach of lower-income groups.
The ISP partnerships are part of an AMD initiative known as "50x15", which is aimed at connecting 50% of the world`s population to the Internet by 2015.
"AMD`s '50x15` initiative is particularly relevant to SA and other emerging markets," says Jan G"utter, AMD public relations manager for the EMEA region.
"There are several components involved, but the most important is a rugged device with basic computing functionality and ability to connect to the Internet, called a personal Internet communicator (PIC)," says G"utter.
The PIC, which is sold for $185, uses AMD`s Geode microprocessor, contains a 10GB hard drive, 128MB of memory and a 56KB modem.
G"utter explains that the "50x15" initiative goes beyond providing physical Internet connectivity because the PIC is to be made available only through ISPs or government education institutions to ensure effective implementation.
"Connectivity alone is not enough, people need education and support around the technology to be able to use it effectively," says G"utter.
Although G"utter describes the initiative as "visionary", he emphasises the programme is revenue-driven. Despite the low price, he says AMD is intent on making a profit.
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