Car manufacturers dominated the top 10 on Interbrand's list of the Best Global Green Brands this year.
Toyota took the top spot for the third consecutive year, while Ford and Honda took second and third positions, respectively, on the list. Nissan and Volkswagen were also featured in the top 10.
"What makes the annual Best Global Green Brands report unique and valuable is that it examines performance and perception in action," said Jez Frampton, global CEO of brand consultancy, Interbrand. "The report provides leading brands with the insights they need to develop robust strategies - strategies that will not only drive their businesses forward, but also have a positive impact on the environment and communities in which those businesses operate."
According to the report, the green nod for automotive manufacturers comes as these brands increasingly innovate when it comes to offering more sustainable options of their products.
Although not featured on the list, Audi and Volvo recently announced innovative efforts to promote clean driving. The German manufacturer is said to be teasing the electric world with the R8 e-tron, as well as different versions of its popular A3 Sportback. The brand is using new technologies to maintain the car's power, while drastically reducing its carbon footprint.
Similarly, the Volvo Group is doing its part for the environment by testing technology that will see roads charging electric cars. The brand has constructed a quarter-mile track embedded with cables, which deliver direct current to the vehicle as it drives. This means cars of the future could keep going without requiring any batteries.
Interbrand's overall report was dominated by technology brands, with 12 tech companies featured in the top 50. Panasonic leads the category at number four. "On the whole, the tech sector leads the way in making environmental considerations a top priority, and this has even begun to influence other sectors as well," the report reads. "Whether it be efforts to reduce energy use through more efficient designs, or re-imagining how products are packaged and shipped, leading tech brands are turning their flagship offerings into performance and efficiency heroes."
Share
