Atlantic Convergence has revealed its interactive video platform is being used for mobile video betting services.
The company is using SeTeCa - a video gateway platform - to provide horse racing and tote betting company Phumelela with a live 3G video betting application.
The company says the service is a “cross-network, off-portal, live interactive video service”, which will enable Phumelela to provide live race coverage and betting services to customers on a mobile platform.
The service is available on the Vodacom and MTN networks to users who have a 3G phone.
Atlantic Convergence states that, through SeTeCa, users will receive broadcast feeds from TellyTrack - Phumelela's TV channel, which broadcasts all national races and offers coverage of international race meetings.
These will then be compressed and resized so they are suitable for small screens. Users can then watch horse races on their phones - by video-calling a specified number - and the content is streamed to their phones in real-time.
Phumelela says the application will complement its existing interactive voice response betting service. While watching the live streaming content, callers can still access Phumelela's existing voice betting service, then return to the live video commentary when they have completed the call.
Graham Finbow, director at Atlantic Convergence, says: “We're poised to capitalise on the growing mobile video market in SA, where more than 40 million mobile phone users are looking for new ways to communicate and maximise the entertainment value of their mobile devices.”
He adds that at least a million mobile devices are 3G-enabled, so there is “great potential for our client to increase their revenue base”.
Finbow also states the value of sports streaming is that it is virtually limitless, saying it can be expanded to cover other sports events such as football, cricket and rugby, including live and highlights packages.
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