Bluebean.com, Standard Bank`s online shopping and financial services portal, has partnered with retailing specialist newcomer, Tanua Technologies.
With the financial backing of one of the largest retail banks in the country, its own brand value, and the expertise of Tanua, bluebean.com director Dave Parratt expects nothing but success in the South African business-to-consumer e-tailing space.
"If we can`t get it right, it can`t be done," Parratt commented at the announcement of the partnership in Sandton City last night.
The partnership is one of the final steps bluebean.com has taken in refining its business model. Originally, the shopping aspect of the portal was fulfilled by the presence of 40 individual merchants on the bluebean.com Web site. But poor service levels and almost consistent downtime on their part led to bluebean.com`s decision to focus on a single merchant.
Nine months down the line since its launch, bluebean.com`s partnership with Tanua Technologies makes merchandise across six broad categories available to bluebean.com visitors - audiovisual equipment, toys, technology merchandise, white goods and small electrical appliances, sporting goods, and outdoor and camping equipment.
Another adaptation to its model is a move towards direct response e-commerce, which gives consumers the option of shopping through a call centre. The announcement is coupled with several launch specials, which will be available from Friday, 25 May.
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