As business increasingly becomes the driver for IT requirements, Logitech has launched a range of products and a reseller programme aimed specifically at this market.
The firm has stripped the new products - including keyboards, mice, speakers and more - of unnecessary extras that its current market requires.
Although still in the recruiting phase for a dedicated local reseller network, Logitech Business Products are to be available in SA in the second quarter of 2005.
"Admittedly SA does not represent a large percentage of Logitech`s worldwide sales, but it is a very important market for us because we see huge potential for growth, particularly in the business sector," says Robert van de Vegte, Logitech GM for Benelux and SA.
Logitech`s new range of peripherals has been designed and packaged to suit the business market and take advantage of this market opportunity, especially in emerging countries like China, India, SA and other African countries.
"We have drawn on our experience in the retail market to develop more cost-effective, appropriate and durable products for use in the business environment, with special focus on wireless connectivity," says Van de Vegte.
From a design point of view, this means Logitech has opted for classic looks and standard colours, and has stripped features like those designed for multimedia functionality that are not relevant to the business environment.
"Materials have been carefully chosen to make the Logitech business products comfortable to use and easy to maintain and clean," says Van de Vegte.
Logitech is driving further business value and cost-saving from bulk packaging, a three-year warrantee, and out of the box Windows and Linux compatibility.
"By making peripherals more affordable, we hope to encourage business to provide the right equipment to employees," explains Van de Vegte. "We believe having the appropriate tools helps employees to be more productive."
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