The local arm of computing firm Dell is focusing on growing its position in the small and medium enterprise (SME) segment.
Ben McDonald, brand manager of client products, says SMEs are already a "significant" part of its business. Locally, SMEs make up just under half of its business.
McDonald says the focus on smaller companies is a worldwide strategy, not just a South African one. "We are very geared up for it worldwide and in SA."
He adds that the SME segment generally is a growing one. "We see the segment growing in relation to the rest of our business."
In addition, Dell will add additional resources to its local team, which has 25 sales staff dedicated to smaller companies.
The company argues that smaller companies have suffered from the "hype cycle", resulting in a fall-off in attention from the company. McDonald says Dell, however, is "there for the long-term, not the short-term".
Doug Downing, brand manager for enterprise products at Dell SA, says: "I`ve had a lot of experience with the SME sector, and feel quite sorry for customers who fall into this category."
Locally, Dell cuts out the channel and it believes this is beneficial to smaller companies. McDonald says this enables the company to "cut out the retailer and pass this cost saving on to our customer base instead of increasing the profit of a middle-man".
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