• Home
  • /
  • Enterprise
  • /
  • Dubai World Trade Centre announces strategic video collaboration partnership with Avaya

Dubai World Trade Centre announces strategic video collaboration partnership with Avaya

The partnership will help the DWTC to create ‘blended’ conference experiences.

Dubai, United Arab Emirates, 04 Dec 2020

Dubai World Trade Centre (DWTC) today announced a strategic video collaboration partnership with Avaya (NYSE: AVYA), under which DWTC will use the Avaya Spaces work-stream collaboration platform to create blended conference experiences at GITEX Technology Week 2020.

GITEX is the only major technology event in the world to go live in 2020, with its conference schedule set to gather government experts, tech innovators and game-changing start-ups, hosting over 350 technology experts from 30 countries speaking live on stage.

Visitors will be able to access more than 280 hours of content across industries and sectors, including artificial intelligence, smart cities and 5G, government, future mobility, fintech, digital marketing, energy, healthcare and education.

International speakers who are unable to travel into Dubai will dial into conference sessions virtually via Avaya Spaces.

Avaya Spaces is an all-in-one work-stream collaboration platform for the digital workplace that changes the way work gets done in nearly 100 countries. It helps businesses, schools, governments and other organisations to bring together distributed groups of people instantly with immersive work spaces where they can message, meet, share content, manage tasks and collaborate in the cloud.

Despite Avaya Spaces having only launched earlier this year, Avaya is already a Niche Player in the 2020 Gartner Magic Quadrant for Meeting Solutions. Gartner defines ‘Meeting Solutions’ as offerings that “blend communications, collaboration and content sharing to enable virtual meeting scenarios to satisfy a variety of use cases”.

“Dubai World Trade Centre is one of the region’s technology pioneers, and is blazing new trails with its blended approach to conferences and exhibitions. Being at the forefront of the industry requires game-changing solutions that are changing the way work gets done. Avaya Spaces meets that requirement, delivering innovation for work-stream collaboration that not only remote-enables teams and workers, but helps them collaborate in ways that were previously unimaginable. With this partnership, we will deliver a conference experience like no other,” said Fadi Hani, Vice-President – Middle East, Africa & Turkey, Avaya.

“After a year of missed opportunities, GITEX, in its 40th edition, is finally giving the technology industry a platform to reconnect and do business again through in-person networking and conferences. We are pleased to welcome Avaya to this landmark edition of GITEX and are thankful for their strategic support and commitment to digital transformation in the region,” said Trixie LohMirmand, Executive Vice-President, Events Management, Dubai World Trade Centre.

GITEX Technology Week will serve as an umbrella event for the region’s leading technology shows, including GITEX Future Stars, the region’s largest tech start-up event; GISEC, the region’s largest cyber security conference and exhibition; Future Blockchain Summit, the leading blockchain festival; as well as the inaugural edition of Marketing Mania, the new tech platform dedicated to brand marketers.

GITEX will also welcome over 1 200 participating companies that are flying into Dubai from over 60 countries.

Avaya’s presence at GITEX Technology Week will be supplemented with a large footprint on GITEX Plus, a digital platform that enables remote visitors to experience the event from the comfort of their homes and offices. At GITEX, Avaya will demonstrate solutions that address post-pandemic business challenges and prepare organisations for the new world of work. 


Dubai World Trade Centre

With a vision to make Dubai the world’s leading destination for all major exhibitions, conferences and events, DWTC has evolved from being the regional forerunner of the fast-growing MICE industry into a multi-dimensional business catalyst, focusing on Venues, Events and Real Estate Management. Complementary to the primary service offerings are a range of value-added services from media/advertising, engineering and technical consultation and wedding planning, security services and an award-winning hospitality portfolio.


Businesses are built by the experiences they provide, and everyday millions of those experiences are delivered by Avaya Holdings Corp. (NYSE: AVYA). Avaya is shaping what's next for the future of work, with innovation and partnerships that deliver game-changing business benefits. Our cloud communications solutions and multi-cloud application ecosystem power personalized, intelligent, and effortless customer and employee experiences to help achieve strategic ambitions and desired outcomes. Together, we are committed to help grow your business by delivering Experiences that Matter. Learn more at

Editorial contacts

Tom Paye
PR manager – MEA & Turkey
(+97) 14 404 8307