New York Stock Exchange-listed EMC will invest billions to develop new solutions to meet clients' needs.
Information Intelligence Group (IIG) chief marketing and strategy officer Jeetu Patel says the company will invest in four areas it sees as fundamental strategy change areas. Patel was speaking to ITWeb on the sidelines of EMC's 2011 Momentum conference, in Berlin.
EMC is currently investing in infrastructure to enable the cloud, and is also focusing on application development and the end-user experience, says Patel. It has “huge plans to continue the innovation engine, and crank it up”.
Patel says the company has a competitive advantage in that it is developing infrastructure and applications simultaneously. However, he is concerned that someone may develop a product or solution in a garage that could negate the company's efforts.
The US-headquartered company will invest to make sure it provides a “frictionless” experience for end-users, says Patel. It will also spend on enabling the journey to the cloud, with an end-view to 100% hybrid cloud, he adds.
EMC is also looking at how the shift to mobile and cloud computing impacts governance, says Patel. He says, in some cases, such as a Facebook post, companies may not own data, but could be held liable for the content.
In the company's results statement for the third quarter, VP and CFO David Goulden said: “The priorities we have outlined in our financial 'triple play' - to gain market share, invest aggressively to take full advantage of the massive opportunities at the intersection of cloud computing and big data, and improve profitability - continue to guide us through 2011.”
EMC expects to exceed its full-year goal of $19.8 billion in revenue, said Goulden. Patel says the IIG strategy will aid this growth.
Change drivers
EMC expects to see a “massive shift” as a result of new users, who are consuming data differently, says Patel. He says this will impact on enterprise software.
The company is also progressing on its journey to the cloud, and took a “significant first step” yesterday with its launch of OnDemand, says Patel. He says the next logical step will be for the company to allow clients to port the software to a private cloud, seamlessly, which it will enable over time.
EMC's third driver for the IIG group is the “notion” of pervasive governance, says Patel. He adds that the three aspects combine to “fundamentally” transform business “for the better”.
Technology will have a “central” role to play in the future of business, says Patel. He points out that what differentiates companies such as Amazon and Wal-Mart is their ability to understand customers and leverage their supply chains.
In the future, companies will be able to use data to determine indicators, and not just draw conclusions, says Patel. He says, for example, firms will be able to add a multitude of factors into planning, such as the weather and traffic.
Using big data intelligently will result in better accuracy, says Patel.
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