During Oracle OpenWorld 2009 in San Francisco, this week, the company announced the immediate availability of Oracle Media Intellectual Property Management.
Oracle acquired the software from Sophoi, and claims it is the only complete solution designed to manage intellectual property and the content value chain for entertainment-focused organisations.
According to Oracle, the software automates intellectual property rights and royalty management, and sales and distribution across content owners, aggregators and service providers. This aims to lower revenue leakage and develop new revenue models.
Liam Maxwell, VP of products at Oracle Communications, says the proliferation of media and entertainment distribution channels has caused the management and licensing of intellectual property rights and royalties to become increasingly complex.
“The addition of Sophoi technology to Oracle's product line for the communications, media and entertainment industries is expected to accelerate the adoption of standards-based software to monetise digital content and enable better financial control of content assets,” he notes.
Abe Wong, CIO of Paramount Pictures, adds that the product will enable his organisation to streamline the management and licensing of its product. “The software will improve our ability to identify and organise television rights, locate and license those rights to our assets, and track complex licensing agreements, while more easily managing the revenue cycle and the associated accounting.”
Wong says the solution will allow Paramount to maximise the revenue potential of its intellectual property assets and reduce the costs of supporting its business.
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