The world's largest social network is adamant about keeping adverts on its platform.
Facebook and ad-blocking software company, AdBlocker Plus, entered a game of cat and mouse last week, after the social network updated its platform to show adverts, even if the user was running ad-blocking software.
The social network said it would give users more control over which adverts are shown to them and redesigned adverts so they would appear like normal content, with only a sponsored tag to differentiate them.
AdBlocker Plus found a workaround to this within two days and published a method for users to start re-blocking adverts on the platform.
Within 12 hours, Facebook had updated its policy that rendered this method useless.
The following day, AdBlocker Plus tweeted: "Facebook had a workaround, but there's already a workaround to that workaround. Just update filters ;)."
In response, Facebook VP of ads and business platform Andrew Bosworth tweeted: "These new attempts don't just block ads but also posts from friends and Pages. We plan to address the issue."
Facebook insinuated AdBlocker Plus may be trying to get the social network to pay to have its service whitelisted - which means ads will appear to users even with the ad-blocking software turned on.
"Some ad-blocking companies accept money in exchange for showing ads they previously blocked - a practice that is at best confusing to people and that reduces the funding needed to support the journalism and other free services that we enjoy on the Web," the company said in a statement.
"Facebook is one of those free services, and ads support our mission of giving people the power to share and making the world more open and connected."
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