Future TV has received ICASA approval, making the subscription video-on-demand service (SVOD), the only ICASA approved supplier in SA which streams TV programmes using the Roku device.
The start-up, founded by IT businessman Steven Cohen at the beginning of 2016, provides South African viewers with access to the world's online streaming services through one device - a Roku streaming stick, which works as a decoder.
"The ICASA approval complements our bouquet of channels which include movies, series, education, music, fitness, sport, news, events and give us the opportunity to work with local TV content providers to develop channels and showcase their products and talents on our platform.
"The most important aspect of the ICASA approval is that it now allows Future TV to create channels specifically targeted towards the South African market, providing a variety of local content to our viewers," explains Cohen.
Now that the Internet is getting faster and fibre is being rolled out around the country, South African consumers will find that getting SVOD content, namely entertainment, news, audio, music or education to their television is the way forward, and introducing local content is the cherry on top.
Triple S Solutions, the IT support company which owns Future TV, says its core focus is to provide one platform to access the best content available to South Africans. The service creates an Internet-connected platform for popular genres via TV, offering up to 34 internationally streaming providers, ranging from education, cooking, kids programmes, poker, music, radio, podcasts, entertainment and fitness.
The SVOD service also has channels which don't officially cater to South African viewers, such as Future Tube (a documentary channel), UFC (mixed martial arts), ESPN (American sports), Disney, Top Music, and Filmon (live streaming of ITV and BBC channels). These channels are added as a top-up option and come at an additional cost, notes Cohen.
"The Roku Streaming device, which makes the Internet connection possible, was voted the best streaming device for 2016 by CNET, a company that tracks all the latest consumer technology breakthroughs. Roku's 2016 stick provides speedy access to Roku's unrivalled collection of channels and the simplest interface around," he points out.
According to Cohen, the Roku streaming stick also allows users to use the mobile application remote and casting, which allows them to stream content from the Internet onto their mobile device.
"We are proud to be offering cutting-edge content and a level of brand trust that can't be beaten," concludes Cohen.
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