Agreement with the world`s largest commercial news wire gives global reach to ITWeb`s corporate news dissemination service.
ITWeb, South Africa`s premier technology, business and financial news service, today announced it has signed an agreement with Business Wire, the largest independent commercial news wire in the world, to market Business Wire`s media and investor relations services to the Southern African corporate community.
The agreement will provide ITWeb`s client base with a seamless link to Business Wire`s worldwide media and investor relations networks, while Business Wire extends its reach to the African continent.
"Through its innovative service, ITWeb has been helping local companies to manage their public perception for years," says Jovan Regasek, ITWeb founder and managing director. "Now that more and more South African corporates are taking part in the global economy by setting up international operations, acquiring companies offshore and listing on foreign exchanges, we intend to boost our media and investor relations services with global reach.
"Rather than opening our own offices in key countries, we decided to form business alliances with worldwide leaders in the field," Regasek explains. "The agreement with Business Wire will allow us to include international media services in our portfolio, as well as to win more international clients looking at the South African market.
"Business Wire provides a one-stop communications solution to reaching the global media and financial community, including the world`s leading money centres, in addition to superior distribution in Eastern Europe, Latin America and other emerging markets," says Regasek.
"There is a tremendous synergy between Business Wire and ITWeb," says Cathy Baron Tamraz, Business Wire`s chief operating officer. "Business Wire has successfully positioned itself as the leading international commercial business wire through its exclusive affiliations with many of the world`s leading financial news agencies and information providers.
"ITWeb has earned its reputation as the leading source of IT, telecoms and Internet company news in the South African market. Together, we make a powerful team that is able to provide SA corporations with a sophisticated suite of investor relations and media services."
Business Wire distributes news to more than 16 000 online and database sites worldwide, and reaches an aggregate audience in excess of 120 million consumers weekly, according to data derived from Nielsen/NetRatings.
With a rapidly growing worldwide satellite delivery network to thousands of media organisations, Business Wire provides simultaneous news delivery directly into the editorial computer systems that reporters continually monitor for breaking news. Business Wire`s PressPass and IndustryTrak subscription services enable targeted journalists and other audiences to receive pinpoint, desktop delivery of news, segmented by more than 60 specified industry and topic categories.
The variety and breadth of delivery mechanisms employed by Business Wire is unmatched by single-platform competitors, says Regasek. "Business Wire`s services fit extremely well into our services and will provide our clients a proven and respected conduit to worldwide media and institutional and individual investors."
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