The recently redesigned Jet Stores Web site, which now includes more comprehensive online services for customers, is probing the viability of introducing online shopping as a means to drive new business.
"There has been a steady flow of comments and requests for online services recently, and we see this as an integral part in our research," explains Nino Nair, credit marketing manager for Jet Stores.
At this stage, the retailer`s Web site enables customers to apply for new accounts online and allows existing account holders to view statements and make online payments.
Jet Stores has effected the redesign with the aid of holding company Edcon`s Microsoft applications development partner, 3Fifteen.
Esm'e Alberts, 3Fifteen programme manager, explains online customer profiles utilise the existing Edcon business-to-customer (B2C) profile engine. Online applications are processed via the existing B2C call centre.
"The project uses the existing Edcon Microsoft Content Management Server and Commerce Server platform hosted at Internet Solutions` Application Solution division," she says.
E-enabled
"Not a lot of our target market has access to the Internet, but the number is growing," says Nino Nair, credit marketing manager for Jet Stores.
According to Nair, Jet Stores is still awaiting further feedback before taking on an aggressive marketing campaign to promote its planned online shopping feature.
"Response so far has been more than we expected.
"Although the online shopping arena will never be our core, we should be providing as many levels of accessibility as possible for our clients," Nair adds.
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