Audit Bureau of Internet Standards (Abis) figures for the fourth quarter of 2000 confirm that ITWeb, the technology news site, is a force to be reckoned with in terms of online IT-related business and financial news provision.
The figures place ITWeb in the same online league as some of the best traditional media players, including Business Day and Financial Mail. According to the Abis fourth quarter report, ITWeb had 802 541 page impressions and 18% growth during the quarter.
Ranka Jovanovic, editorial director, says ITWeb experienced an 18% increase in traffic during what is traditionally a slow season in the industry.
"ITWeb has shown sustainable growth of at least 15% during the past several quarters, reflecting an annual growth of over 100% in both page impressions and unique readers.
"The number of subscribers to ITWeb`s daily e-mail newsletter, eNews, has almost tripled, with 227% growth from Q4 1999 to Q4 2000."
Jovanovic attributes this strong growth to the quality, relevance and uniqueness of ITWeb`s content, as well as to its efficient below-the-line advertising and its network of Internet and intranet content partners.
"We expect to maintain the 100% per annum growth rate for the next few years," she says. "To achieve this, we are planning to make further major investments in content provision, and will launch several new content offerings in the multimedia space."
She concludes: "We expect ITWeb to play a key role in the media convergence of online, broadcasting and print news delivery."
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ITWeb
ITWeb is South Africa`s leading technology, business and financial news site and news service. ITWeb was founded in 1996 by Jovan Regasek, a journalist and editor.
ITWeb has a dominant place in South African online technology news provision, reaching over 20 000 readers a day and servicing a substantial corporate client base through its Virtual Press Office service.
Besides its main site at www.itweb.co.za, ITWeb operates a technology and financial jobs site at www.careerweb.co.za and a charts portal at www.top10sa.com, as well as a site for financial professionals at www.zafinance.com in a joint venture with Profile Media.
Through an agreement with Business Wire, the largest independent commercial news wire in the world, ITWeb has the right to market Business Wire`s worldwide media and investor relations services to the Southern African corporate community.