Jhblive.co.za took home-grown dance music talent to an international audience yesterday, when the first live streaming of local DJs was staged in Johannesburg.
[VIDEO]Streamed as part of the Cyber Summer Party at "206" at 206 Louis Botha Avenue in Johannesburg, the event served to showcase local dance music talent, give exposure to the relatively new Jhblive Web site, and mark the merger between www.Jhblive.co.za and www.SweetSounds.co.za.
With four top local DJs mixing music live on the Net, the Webcast proved so popular that the organisers found themselves confronting serious bandwidth limitations. Dale Imerman, founder and director of SweetSounds, says this is not necessarily a bad thing. "It proves the interest is out there."
Imerman reports that the event signals the beginning of an ongoing strategy to highlight local talent and encourage international communication in the dance music industry. "We are already negotiating with puredm.com of the UK, which may give us a regular slot to feature SA talent," he says.
Jhblive was launched four months ago as a light-hearted forum on Johannesburg culture. It has joined forces with SweetSounds with a view to creating a youth culture portal providing news and reviews, Webcasting music, interviews and comic relief, with the possibility of e-commerce-enabling the site in the future.
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