Johannesburg, 08 Jul 2019
With many digital agencies and experts on the scene, receiving international recognition deserves to be celebrated.
Inbassador, an Austrian-based brand ambassador solution provider, recently recognised DigitLab’s CEO, Mike Saunders, on a list of Top Global Digital Marketing Experts & Influencers in 2019 You Should be Following. They handpicked 30 digital thought leaders from around the world, with Saunders being one of two South Africans highlighted.
Talking with Inbassador’s Head of Content, Melissa Chetty, Saunders shared his thoughts and predictions for the future of digital marketing. “Businesses are realising that one digital solution doesn’t fit perfectly and will embrace the API business model,” said Saunders, looking at trends to continue into 2020. “Influence is incredibly important, and brands should be looking to nurture long-term brand trust instead of buying short-term influence.”
Being recognised as a role model for young digital marketers, Saunders also had these words of advice for those aspiring to get into the field: “Let your first step be to critically assess the problem your clients face. Solve their problem first, then implement the digital solution. Too many businesses fail because they implement technology first without considering the solution to their problem correctly.
DigitLab is incredibly proud of its CEO for being publicly recognised for his contribution to digital marketing. Be sure to check out the rest of the list of experts and influencers here.
Share