In a stunt reminiscent of US magician David Blaine, MTN will celebrate its 10th birthday with a project that it claims is 'one of the most innovative telecommunications projects of the decade`.
On the morning of 22 April, a well-known radio personality - whose name has not yet been released to the press - will take up residence in a Perspex box, attached to an MTN billboard on Corlett Drive in Johannesburg.
He will live in the box`s three-by-four metre confines between 22 and 27 April, using only MTN`s cellular technology to survive, and being released after five days on what is, appropriately, Freedom Day.
It is understood that part of the project`s aim is to highlight how the past 10 years of growth in cellular technology has allowed people to communicate in ways never before thought possible.
The radio personality will use both MTN`s voice and data services to conduct his business and personal matters, and according to an insider, will highlight how it is possible to do just about anything with cellular technology, no matter where one is sitting.
MTN is using the stunt to show how cellular technology has grown since the company received its cellular licence a decade ago.
According to the insider: "People thought there wouldn`t be a market for more than a few hundred thousand cell phones, and yet there are now about 16-million subscribers in SA".
The radio personality will go into the box at 10am on 22 April and will be visible for five days on the billboard situated on the Wanderers rugby field, after the Wanderers Golf Club and just before the entrance to Wanderers Cricket Stadium.
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