The Online Publishers` Association (OPA) has swelled its numbers by four new members, bringing the association`s membership to 21.
The four new members are: Creamer Media, 5FM Music, JHBLive and Business in Africa.
Creamer Media publishes the Engineering News and Mining Weekly group of Web sites and magazines (www.engineeringnews.co.za; www.miningweekly.co.za); 5FM Music publishes the radio station`s official Web site (www.5fm.co.za); JHBLive (www.jhblive.co.za) is the Johannesburg-based entertainment and listing site; and Business in Africa publishes the Business in Africa magazine and Business in Africa Online (www.businessinafrica.net).
The OPA`s members account for about 3.5 million unique users and 106 million page impressions.
OPA chairman Russel Hanly welcomed the new members to the association, saying each bring specific expertise in publishing categories which are not represented among the existing OPA members.
"The most important priority for the OPA this year has been to focus on launching an industry standard for Web audience measurement, and secondly, to broaden the membership base. The comparative Nielsen`s Site Census audience figures for the month of August have recently been released, and the response from the marketing and advertising industry has been overwhelmingly positive," says Hanly.
OPA deputy chairman Mark Buwalda says the two criteria for members is that their sites must publish content and they must now, or in the near future, receive some of their revenue through advertising sources.
"Obviously they must also agree to use the Nielsen Site Census software for measurement purposes," he says.
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