All businesses and organisations are united in their quest to predict what the future might look like so they can be prepared for it. Their best hope is predictive analytics, a specific area of statistical analysis that focuses on determining future trends and patterns by analysing data. The process is complicated and involves a range of techniques from data mining to modelling. The quality of data analysis determines the accuracy of the predictions. That is what business intelligence provider Effective intelligence helps organisations with.
Effective Intelligence has a suite of business intelligence tools and systems to help organisations improve their performance. Its InfoArchitect solution enables superior predictive analytics through myriad functionalities. These include real-time data validation, fixing contact data quality, de-duplication and visual data profiling.
In a world where no business can ignore the overwhelming importance of predictive analytics, Effective Intelligence makes excellent use of predictive analytics technology. The need to anticipate future events is dire.
Keeping in mind that predictive analytics is useful across diverse industries ranging from marketing and telecommunications to healthcare and travel, it's not surprising that Effective Intelligence's InfoArchitect solution is extremely successful.
The core of predictive analytics relies on capturing relationships between explanatory variables and the predicted variables from past occurrences, and exploiting them to predict the unknown outcome. It is important to note, however, that the accuracy and usability of results will depend greatly on the level of data analysis and the quality of assumptions.
Effective Intelligence's InfoArchitect is a comprehensive solution that empowers organisations by optimising their data capture intelligence. Julian Ardagh, CEO of Effective Intelligence, remarked: "Our work is the perfect encouragement for visionary organisations. InfoArchitect in particular allows our clients to predict, and hence take control of their future."
The benefits of using InfoArchitect are many and varied. These include building a strong competitive edge, discovering lucrative opportunities, enhanced customer service and operational efficiencies. Using InfoArchitect also enables organisations to identify and avoid risks.
Effective Intelligence's CEO added: "The quality of data analysis is a huge factor in the usability of predictions, which is what InfoArchitect enables. Moreover, the simplicity of InfoArchitect for the end-user is both phenomenal and powerful. You don't need to know all the complicated processes behind this sophisticated predictive analytics solution."
Predictive analytics is inherently a sophisticated process and therefore difficult to apply. This does not deter smart organisations from using it and turning to Effective Intelligence.
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