Origami, iloubnan promote online video advertising

Origami and iloubnan.info are partnering to offer Lebanese companies a package deal allowing them to showcase their companies, products and services online, says Zawya.

Both companies observed the evolution of online video and seized the opportunity to release a combined formula that would attract companies. Targeting primarily small to medium companies, the package offered by iloubnan.info and Origami combines the production of a short presentation video in a standardised format and its hosting on iloubnan.info portal at a promotional opening price.

“Our aim is to encourage Lebanese companies to venture into this relatively new area of communication and experience its effectiveness hands-on”, says Nehme Lebbos, CEO iloubnan.info.

Several gift and lifestyle vendors will participate in Snaptail's new TrafficBuilder e-marketing system, says Home Accents Today.

“We are excited that so many leading vendors have agreed to participate in this revolutionary programme,” said Ted Teele, CEO of SnapRetail. “It shows commitment to helping their retailer customers maximise profits and sell-through”.

Adrienne Boyer, executive vice-president of Mud Pie, added: “We are thrilled to be a charter participant in the TrafficBuilder marketing programme. This innovative system will help our 12 000 retailer customers generate traffic and profits for their businesses by easily promoting Mud Pie's collections to their customers and prospects.”

Online marketing company eWayDirect has upgraded its Direct|Connect e-marketing platform to allow the sharing of standard e-mail campaigns with social communities such as Digg, Facebook, LinkedIn, MySpace and Twitter, reports B To B.

The new Direct|Connect 4.0 includes analytics that track the number of times an e-mail is shared, viewed and clicked on.

Another new feature allows for the creation of branded social communities, such as corporate-owned forums, discussion groups and other social interactions.