Phoenix adds Corel to range

By Akhona for Phoenix Distribution
Johannesburg, 11 Sep 2013

Phoenix Distribution has been appointed a key local Corel distribution partner. The company has already made the full range of Corel products available to its resellers and retail partners, and will be looking to grow the footprint of the brand in South Africa and throughout sub-Saharan Africa.

Corel revolutionised the graphic design industry when it introduced CorelDRAW in 1989. Today, the company has a comprehensive range of award-winning graphics and productivity software, as well as a broad portfolio of photo, video and DVD software.

"The Corel range is a solid addition to our comprehensive portfolio of multimedia products, and we are proud to have been added to the company's network of partners. Corel has a community of more than 100 million active users in over 75 countries, many of those in Africa, and we will be utilising our knowledge of the market to widen Corel's reach," says Simon Campbell-Young, CEO of Phoenix Distribution.

Its most famous product, CorelDraw, is a suite of graphic and Web site design software products, boasting a content-rich environment and professional graphic design, photo editing and Web site design capabilities. Comprehensive tools provide endless opportunities to deliver on any creative brief. Features in the newest version include an enhanced content organiser, new creative options for refining vector objects and improved master layers.

Other products include Digital Painting, a virtual art studio; Painter Essentials 4, creative home art software for photo-painting, drawing and painting; and CorelCAD, for 2D and 3D design. The Corel range also includes professional video-editing tools, MotionStudio 3D, offering 3D effects, 3D graphics, compositing and particle systems in one complete package, and many more.

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Campbell-Young adds that the Corel range is a great addition to the best-of-breed solutions the company offers. "We pride ourselves on offering the best solutions to our customers, and our partnership with Corel will only enhance our existing offering. Corel products provide a variety of solutions, making it simple for consumers and professionals to get creative."

Phoenix Distribution

Phoenix Distribution is currently the leading value-added distributor of software, accessories and peripherals across the African continent, covering software publishing, localisation and product distribution across multiple territories in multiple languages. The company operates in all the SADC countries, with offices in South Africa, Zambia and Nairobi.

Phoenix Distribution's leading markets in Africa currently include Zambia, Zimbabwe, Namibia, Botswana, Tanzania, Kenya, Angola, Ivory Coast and Nigeria. With additional presence throughout the rest of the continent through its local partner base, the company has plans to open additional branches in other countries.

The business is segmented into two divisions, namely corporate software licensing and retail product distribution, and Phoenix Distribution dominates the consumer and SME security sectors through key brands which include: Norton/Symantec, AVG, Kaspersky and Bitdefender. Additional brands within the consumer-focused range include Microsoft software and peripherals, Beats by Dr Dre, Trendnet Wireless products, Monster Cables and mobile accessories.

The corporate licensing division sells volume licensing into the enterprise and SME reseller environments, as well as covering architecture and implementation. The ESD division delivers download content into all channels, including B2B and B2C.

The retail division delivers physical product into the retail environment, covering all mainstream ICT and CES outlets, independents and online stores. This division also distributes mobile accessories, wireless networking products, headsets and specialist high-end video and audio cables.

Phoenix Distribution is growing at 70% per annum, with additional acceleration coming from development within the greater African marketplace, as well as the acquisition of significant high-end product lines within the enterprise arena. In addition, the company's UK business, PX Security, is firmly entrenched within the UK retail and SME reseller environments, shipping product through trusted distribution partners into mainstream retail outlets and direct engagement with B2B resellers. The UK operation publishes and distributes Bitdefender, Webroot, and Avast.

Additional bespoke services offered to partners include Electronic Software Distribution within the B2B and B2C environments, category management, training and end-to-end merchandising.

Phoenix Distribution, including the UK subsidiary PX Security, was recently acquired by First Technology Holdings.

For more information, visit www.phoenixsoftware.co.za, Www.pxsecurity.co.uk and www.pxsoftware.co.za.

For purchasing information in Africa, visit www.kasperskyafrica.com, www.kasperskyangola.com, www.kasperskybotswana.com, www.kasperskymozambique.com, www.kasperskynamibia.com, www.kasperskysouthafrica.com, www.kasperskydrcongo.com,

www.kasperskyzimbabwe.com, www.kasperskyzambia.com, www.antivirusangola.com, www.antivirusbotswana.com, www.antivirusmozambique.com, www.antivirusnamibia.com, www.antivirussouthafrica.com, www.antivirusdrcongo.com, www.antiviruszimbabwe.com, and www.antiviruszambia.com.

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