Pilot Software's proprietary data collection technology now allows for live, low-cost analytic dashboards and drill-down reporting on any device, at any time.
In partnership with Token Group, a leading South African loyalty and analytics company, Pilot offers customers a full suite of data dashboards, custom designed to their specific needs. A number of Pilot's franchise clients have already implemented analytic dashboards, giving them insight into key metrics across all stores.
By collecting only transactional data changes from sites, and triggering data collection as often as every five minutes, Pilot ensures limited in-store bandwidth is not affected, allowing the site to trade normally.
This data is then formatted for transport - on Pilot's secure hosted servers - and pushed through to Token Group's own server farm. Here the data is crunched along with other group data, including social media feeds, third-party loyalty transactions and the like - and fed into live analytics dashboards that can be viewed on any device, anywhere in the world.
Pilot is able to offer best-of-breed analytics tailored to client needs, for literally a few hundred rand per store per month. Token Group specialises in converting data into a language that customers understand - primarily through their MyInsights visual dashboards.
According to Steven Levey, Token Group CEO: "Using a combination of science and art, we are able to analyse customer data into value segments, assign value to each transaction, and then build personalised dashboards that provide top-down and drill-down views. Simply put, we turn heaps of data into actionable insights. Typical dashboards include Top Products, Busy Periods, Category Data, Stock Movement and Customer Overview, with standard drill-down reporting."
As Token Group is able to combine point of sale transactional data with customer data, loyalty data, social media feeds, Web analytics, marketing data and other operational data from multiple sources, it can present a complete organisational view. It offers over 30 analytics packages that answer over 150 business intelligence questions, without the need for development, cube design, report design or coding.
Says Glenn Miller, Pilot Software MD: "Partnering with Token Group was an obvious choice. Not only do they understand the local environment, but being a South African company, they do not price their product for the international market. Analytics is the 'next big thing' and we're pleased to once again be at the forefront, in terms of providing a full product suite to our customers. Business intelligence is essentially meaningless unless the information gets delivered to the correct user in the correct format. Token Group makes sure that happens, and can even integrate into a franchise group's existing backend systems, no matter the database type."
For the first time, franchisors and franchisees can now have a 'conversation' with their business, and ask the questions that really matter - even going so far as predicting which customers will respond to which offer, or pre-empting stock shortages by understanding sales trends.
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Pilot Software
Pilot Software is a leading developer and implementer of point of sale systems designed for the hospitality market. The company's sophisticated technology, developed over the last 20 years, manages both back-office and front-office functions across multiple sites, and is ideally suited to both the independent and franchise markets.
Pilot Software's integrated systems reduce time spent on administration, improve operating efficiency, and facilitate effective business management. It is the preferred solutions supplier to over 30 leading franchise groups, and thousands of restaurants in southern Africa and internationally.
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