Project Natal plans leaked
UK-based games magazine MCV is reporting that Microsoft's highly sought after motion sensing gaming technology, dubbed 'Project Natal', could hit the market as early as November 2010 and could sport a price tag worth $50, states ITProPortal.
The Web site further quoted the software giant could unleash Natal with a massive five million units shipment across the globe.
The forthcoming technology is being considered as very crucial for Microsoft, as it would help the company to distinguish its Xbox game console from the Nintendo Wii and Sony PlayStation 3.
Partnership tracks gamers' behaviour
In the digital age, marketers are craving, and receiving, more and better measurement, and while most digital media - Internet, social networking, even cable television - have been able to provide it, the gaming space has been lacking - until now, writes Mediapost.
Microsoft and comScore are teaming up to provide measurability correlating in-game advertising and consumer online behaviour. Through a methodology that uses Microsoft's Massive Inc subsidiary, Xbox Live data and comScore's panel data, advertisers will be able to understand the degree to which in-game ads motivate gamers to visit Web sites, conduct brand-related searches and engage in other online activities.
"This is similar to the ad effectiveness research we've been doing with display ads online," says Andrew Lipsman, comScore's director of marketing communications.
Sony drives motion control
Sony has said that its motion control technology is enabling first-party development to create great moments to its existing PlayStation franchises, according to GamesIndustry.biz.
That Sony is working hard to incorporate motion control into fan-favourites should please the core gaming audience, and help calm fears that the motion technology is dumbing down home console gaming to pander to a casual audience.
Michael Denny, senior VP of Worldwide Studios, says the company's approach to motion control is two-fold - to work the technology into popular PlayStation franchises, and create new IP designed specifically for the tech from scratch.
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