SABCnews.com, the online news presence for the South African Broadcasting Corporation (SABC), has joined the Online Publishers' Association (OPA).
The OPA represents SA's major online publishers, which account for more than three million readers on the Internet. It is a non-profit organisation aimed at promoting the growth and profitability of the online publishing industry.
OPA chairman Russell Hanly welcomed SABCnews.com to the OPA as a fully-fledged member.
"Gaining the membership of such an important player in the online space is a real coup and provides clear evidence that the OPA is growing from strength-to-strength. Broadening the base of members has become an important focus this year and every new member cements the organisation's position as the representative body of SA's top publishers of quality online content," Hanly says.
SABCnews.com joins 15 other online publishers, which include 365 Digital, Ananzi, BDFM, CareerJunction, iafrica.com, Independent Online, ITWeb, Johnnic, Mail & Guardian Online, Moneymax, M-Web, Media24 Digital, Moneyweb, Ramsay Son & Parker and Supersport Zone.
Rachel Stewart, who heads up SABCnews.com, says it is crucial that online publishers approach issues of industry standards with a strong, collective voice.
SABCnews.com will be part of the new OPA-endorsed readership and traffic measurement standard by Nielsen//NetRatings, formerly known as RedSheriff. The new measurement system means that online publishers in SA will for the first time measure and report the size and demographic profile of their audiences in a consistent manner, comparable to other media types.
It also means publishers and advertisers will now have access to advanced statistics and demographics of the online publications in SA that are on the system.
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