More than 200 000 energy efficient Samsung products will bear the 49M logo this festive season.
The consumer goods will also include easy energy saving tips for the consumer on how to conserve electricity. This is part of Samsung SA's national consumer education campaign in support of the 49M initiative.
The 49M initiative aims to inspire and rally all South Africans behind a common goal - save electricity and create a better economic, social and environmental future for all.
According to Michelle Potgieter, director of corporate marketing and communications at Samsung SA, the campaign will help consumers to make their homes more efficient, thus reducing their utility bills.
The 49M logo and information label will be visible on the outer packaging of Samsung eco-friendly solutions, including everything from refrigerators and washing machines to cameras and LED monitors, says Samsung. This will serve as a guarantee that the consumer is buying an energy efficient product.
This forms part of Samsung's PlanetFirst initiative to become one of the world's most environmentally friendly companies. By the end of 2013, 100% of Samsung's products will receive global environmental certifications.
"Samsung aligns product innovation with eco efficiency, all while addressing key local needs. Consumers are becoming more environmentally conscious and demand products that consider conservation while still being sleek, sophisticated and elegant. We are not only committed to providing sustainable solutions, but also believe in educating our customers that smart decisions on the shop floor will lead to savings for years to come," adds Potgieter.
"When Samsung joined 49M in 2012, we were thrilled to have such a significant player in the consumer electronics market pledge their commitment to energy efficiency," says Pieter Pretorius, 49M spokesperson.
This initiative comes shortly after the announcement that Samsung was awarded ISO 50001 certification, the international energy standard, across all of its global business sites, which includes the brand's reduction of greenhouse gas emissions across its entire business by 57% since 2008.
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