Sonorous Networks, ostensibly the country's first data streaming service provider, was officially launched at a function held at the SABC studios in Auckland Park yesterday.
Guests from across the IT industry were presented with a demonstration of the Sonorous technology in comparison with current Internet data streaming capabilities.
Company technical director Lawrence Edwards explained that Sonorous Networks' approach to streaming data addresses two key issues currently hindering more widespread use of this aspect of Internet technology; lack of bandwidth and latency due to the geographical distance between servers and end-users.
To overcome these immediate problems, Edwards said, the Sonorous Network was built from the ground up, utilising only Internet technology, resulting in transparent technology at the end-user side.
Sonorous Networks MD Jeff Fletcher briefly touched on the revenue generating opportunities created by this new technology, mentioning pay-per-view content, streaming technical support and distance learning as the most obvious.
In addition, Fletcher pointed out the possibility of "interject advertising", in which advertisements slotted into the same audio stream could be personalised and regionalised, thereby effectively targeting consumers by demographics.
The Sonorous functionality, which is deployed atop Windows Media Player software, is also portable to platforms such as those supported by Windows CE devices.
Guest speaker, Carsten Knoch, business development manager for Web Essentials at Microsoft SA, commented: "I believe this technology will revolutionise the deployment of streaming data [in this country]. It bodes well for [the evolution of] the Internet in SA - the only thing I can say is, 'Watch this space'."
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