Companies need to stop just thinking about IT and also ponder how the new user fits into the environment, says EMC.
Rohit Ghai, VP and GM of EMC's Content and Case Management Group, says companies need to stop making “sucker's” choices and think about both the end-user and IT. Currently, he says, there is “not a lot of love lost” between the two.
Jeetu Patel, EMC's chief marketing and strategy officer for its Information Intelligence Group, adds that IT faces the challenge of workers that are more productive at home than in the office, because it is easier to set up applications such as Gmail from outside the workplace.
Ghai and Patel were presenting a keynote address at EMC's Momentum conference, in Berlin, on IIG's four-pronged transformation and growth strategy.
Patel says EMC introduced mobile application Documentum Mobile to save companies' and end-users' time.
The user experience of enterprise applications has not been as “delightful” as it should be, says Patel, which is why EMC acquired French company C6.
EMC is looking ahead to what users want and is developing mobility and unification solutions, while social and insight tools are “in the lab,” says Patel. C6 gives the company mobility and configurability, he adds.
The company is also investing in pervasive governance and is looking into automating governance policies so that coverage can be extended outside of the physical working environment, says Ghai.
Ghai adds that EMC has taken the first step in its cloud computing vision by releasing OnDemand, and is moving towards a hybrid cloud solution.
However, the most important part of EMC's four-pronged strategy is business transformation, says Patel. He says the company is currently developing tools that will allow companies to mine big data and use it to predict consumer behaviour or patterns.
Mawson was hosted in Berlin courtesy of EMC.
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