The e-hailing taxi service will increase its prices today, after an experiment to get more users onto the platform did not work.
Uber dropped UberX fares by up to 20% in Johannesburg, Pretoria, Durban and Cape Town two months ago.
The company said it was confident the price cuts would increase demand among customers, leading to driver-partners earning more money. However, it also said it would review data, and revert to previous prices if the decrease did not work out in the drivers' favour.
This morning, Uber sent an e-mail to riders and drivers to let them know it is rolling back the price cuts.
"Uber works well when it's working for both riders and driver-partners. We need drivers to get passengers around and passengers to keep those drivers busy," an Uber spokesperson told ITWeb.
"In April, we cut prices to encourage more riders to use Uber. At the time, we promised that if those price cuts didn't work out for drivers ? because they weren't busy enough and therefore earning more ? fares would go back up.
"Today, we are keeping that promise and raising prices back to the original fares. We believe drivers will earn more as a result of these changes. Uber continues to be a safe, affordable and reliable service for riders in South Africa."
Uber prices from today:
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