Ubisoft manages content

Video game publisher Ubisoft`s creative team is under constant and steady pressure to deliver a variety of marketing content to support the promotion of new and existing video games, explains CNNMoney.com.

By teaming with Interwoven, the company has been able to ensure the right design assets are synchronised across all of its marketing materials for launching its video games to the mass market.

"It felt as though we were spending more of our time finding old assets instead of creating new ones, and we wanted to ensure the Ubisoft brand was represented properly every time," said Allen Adler, VP of creative services at Ubisoft.

Oracle Fusion Middleware 11g, expected to debut sometime next year, will have lot of enhancements, says CRN.com.

Oracle OpenWorld attendees got a rapid-fire preview of the new middleware release, as Thomas Kurian, Fusion Middleware senior VP, outlined the broad range of new features and capabilities in the upcoming product.

The new functionality, which Kurian said will "fundamentally change how you use Oracle Fusion Middleware", covers broad technology areas, including service-oriented architecture, enterprise performance management and business intelligence, content management, application development, security and identity management, and grid computing.

EMC has a new content-enabled solutions strategy, designed with partners in mind, to streamline development processes to help businesses better manage their business problems, according to IT Business.

Steve Robins, director of industry solutions and marketing at EMC, says the strategy was created to make it easier for customers to manage business content and concerns by providing them with a comprehensive solution that answers their needs.

"Instead of having to weave together different technologies, our content-enabled solutions give customers the ability to pull together the right products and services to help them solve their business problems," Robins said.