On 6 January, TomTom Global announced an agreement to deliver maps to Volkswagen, one of the world's leading car makers.
Volkswagen will launch in-dash navigation systems with TomTom maps, starting with the new VW multimedia system in North America in Q2 2015. The system will be introduced across multiple car lines, including the Jetta, Passat and Beetle.
Etienne Louw, GM of TomTom Africa, said this is a very important win for the entire group, and will have an impact in Africa as well. Although the rollout is initially only in North America, the ripple effect of another large brand association with TomTom will add to the already existing positive market sentiments in Africa when viewing TomTom as a serious supplier of quality digital mapping solutions."
TomTom is a global leader in smart mapmaking, and one of the first to leverage crowd-sourcing to detect changes. By combining professional mapmaking methods with a community of hundreds of millions of users, who provide GPS traces and actively share real-world road network changes, TomTom ensures the maps it delivers to customers are accurate and up-to-date.
"We are delighted to announce this agreement with Volkswagen, strengthening our relationship with one of the world's premier car manufacturers, and reinforcing our global position as a trusted provider of automotive grade maps," said Harold Goddijn, CEO of TomTom. "TomTom's real-time map-making technology ensures our customers will have the most up-to-date maps on the market."
Share