Social networking is becoming increasingly popular with government institutions as they see increased value in Web 2.0 tools, says the IDC.
According to a report titled Social Networking and Taking Care of Business, social networking applications are establishing a foothold in the public sector.
“The creative use of social networking tools, which offer rich media sharing, integrated communications and information exposure, are helping to stimulate government operational efficiency and transparency,” the report states.
A recent IDC survey found more than 15% of government/education responders worldwide are posting to blogs or wikis or participating in social networking to conduct business. While less pervasive than some private industries, governments are increasingly adopting Web 2.0 applications to respond to transparency mandates and to leverage efficiencies.
According to the report, many government employees recognise the opportunities for cost savings and improved acquisition process efficiency through the use of social networking tools.
Spurred on by positive examples, such as Barack Obama's use of Web 2.0 tools, the IDC states social networking will only grow in the public sector.
Adelaide O'Brien, research manager, Government Insights, says: "Departments will be encouraged to use Web-based technology to open up government to citizens, and seek citizen response and involvement in government processes."
The report says that by "democratising" data, governments can achieve increased citizen participation in government, more technology innovation from the private sector, and deeper collaboration between the public and private sector regarding the use of technology.
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