Wireless billing portal for SMEs

Wireless billing analysis provider Validas has introduced an online tool for small businesses with up to 500 lines to identify savings on wireless services, writes PRNewswire.

From an electronic PDF of the bill, the Validas self-service portal performs millions of calculations to analyse bills, identify the savings, and eliminate unnecessary charges. Validas analyses bills from all major US wireless carriers - AT&T, Sprint Nextel, T-Mobile, Verizon and US Cellular.

Industry analyst firm Gartner recently estimated over 70% of companies are not adequately or actively managing their mobile users or services, and Validas believes the rate is even higher for smaller businesses that don't have the internal resources for expense management projects.

A new government-funded marketing project deploying marketing graduates to assist Cornish businesses during the recession is claiming its first success, says Business Cornwall Magazine.

MailAway is a self-service e-mail marketing product that allows businesses to reach current and potential customers quickly and easily for as little as 2p per e-mail sent.

Based at University College Falmouth's Tremough Campus, the graduate e-marketing project is led by the University, in partnership with Cornwall College, Truro College, Business Link and some of Cornwall's best-known marketing, branding and Internet consultancy firms

The Hotel Investment Forum India, which took place at the Renaissance Mumbai Hotel and Convention Centre, last week, had a special session on e-marketing strategies and how social networking sites can be used for effective marketing purposes, according to Hospitality Biz India.

Ashwini Kakkar, executive chairman of Mercury Travels, kick-started the session by suggesting that with the reach of communication systems evolving rapidly and enhancing specific contact at customer level, use of customer-generated media is being used at the next level.

“Customers today discuss about brands and products without the involvement of the provider. In a way, this has prompted the customer to become a servant of the brand, product and company without their knowledge,” stated Kakkar.