Zensar, TwoFour bring Media Freedom

IT major Zensar Technologies will tie up with media group TwoFour to release 'Media Freedom', a Web-based broadcasting platform, in India, writes The Economic Times.

Media Freedom is to be used by media and entertainment companies, businesses and organisations worldwide and offers a single solution for acquiring, managing and delivering video content online.

"The alliance sets growth strategies and products based on new media across a wide range of platforms such as television, the Internet, radio and film, enabling content distribution across multiple formats, on-demand videos, digital advertising, and user-generated content," said Zensar's executive president of global technical services, V Balasubramanian.

Many broadcast network and station engineers are expected to skip their annual pilgrimage to the National Association of Broadcasters' convention, which takes place in Las Vegas from 18 to 23 April, reports Mediapost.com.

CBS has cancelled its annual engineering breakfast, where it typically discussed technology plans with chief engineers from local affiliates.

Major broadcast networks, such as CBS, and station groups are sending fewer people to canvass the floor and participate in industry meetings. Fox Broadcasting, for instance, sent 11 engineers from its TV station group and 20 from its radio division last year, but only one employee is attending this year.

DT Research, a company that provides a content management system to schools, hospitals, airports and other businesses, is introducing an emergency broadcast messaging system as part of its product line, writes The Industry Standard.

Called SimulCAST, the software allows the real-time broadcast of emergency messages to digital signs and networked computers. The software complements existing SMS and voice broadcast technologies that many college campuses are already using, says John Ochoa, director of business development for digital signage at DT Research.

The software offers a lot of flexibility, Ochoa explained, and messages can be sent to targeted groups. "You can group the displays by individuals, by buildings, or by blocks. You could send it only to individuals in a certain campus or a certain building," he said.