Companies can use hashtags to track and monitor what people want and need, says #Lifeology.
The likes of Twitter and Facebook create many opportunities that can be used to successfully grow businesses.
There's an assumption that "likes" and views actually show measurable results and targets, says Clockwork Media.
Consumers posting private information online cannot expect to be protected when the POPI Act comes into effect.
Consumers trust information that comes from the relationship they have with a brand, says DigiLab.
Streamlined processes and communication are essential to social media success, says MTN.
Social media marketers need to understand how to measure the impact of B2B campaigns, says Clockwork Media.
SA corporates will share how they built their brands at the ITWeb Social Media Summit.
Ten?million locals connect to the social media site through their cellphones, an Ipsos survey reveals.
Online conduct is governed by the same laws as offline conduct found in the constitution, says legal expert.
Engaged employees want to tout their company through social media rather than on e-mail alone, says EveryoneSocial.
Having your finger on the pulse of social media is essential today, says ITWeb's Tallulah Habib.