Global Micro has appointed Izak Laubscher and Demetri Petropoulos to senior posts as it diversifies distribution strategy around its core cloud offerings.
Laubscher will be chief cloud architect, taking over from founder JJ Milner, and Petropoulos will be the head of enterprise business development.
Petropoulos is a qualified software and electronics engineer with 18 years' IT industry experience, specifically in consulting and corporate accounts.
Laubscher is joining from Microsoft Consulting Service and has as 15 years' IT industry experience. He brings sought-after knowledge and skills to Global Micro's cloud computing division, with experience in architecting and building cloud solutions while driving cloud adoption, optimising data centres, business development management, ISV maturity consulting and architecting.
Commenting on the appointments, Milner says: "Demetri and Izak bring a wealth of knowledge and experience to the table and I am confident their skills will further differentiate Global Micro in the cloud computing space."
He adds: "Cloud is a disruptive technology, this means supply chain roles will have to change and adapt in order to survive. There is now an even greater focus on relationships, business and product expertise, and technical support."
Petropoulos will be responsible for growing the existing reseller base within the channel, as well as maturing and growing Global Micro's ability to deliver complex projects direct to the enterprise space.
Petropoulos believes that the distribution company's decision to take a direct market approach when selling to enterprise clients will enable it to build stronger relationships and provide the support and knowledge needed to run large-scale deployments.
"The channel is changing," says Petropoulos. "Resellers have to do more than just drop a solution into a business. In order to survive, they need to differentiate their services and add value beyond the installation of a product."
"The cloud is no longer just nice to have in the enterprise, it's a given and it's becoming more pervasive. I'm looking forward to working closely with our clients as they figure out which configuration works best for them while driving product adoption and maturity," adds Laubscher.
"Cloud computing is changing the face of business, but not all existing infrastructure and processes integrate seamlessly into the cloud - that's where we come in," he concludes.
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