Oracle CEO Larry Ellison has announced Oracle Social Network, an enterprise collaboration and social networking tool for business that will be integrated with Oracle Fusion Applications, business intelligence, and business processes.
Speaking during a keynote address at Oracle OpenWorld, Ellison said social networking was the most critical recent change in computing.
“Over the last few years, social networking has redefined how people interact with computers and with each other. And this has huge implications on how we build modern applications.
“So we've built a social network, because we've realised that the biggest thing that has changed in computing has been social networking, and so we've needed to build applications differently.
“The questions today are not merely: what do I need to know and what do I need to do, but who do I need to work with? So we've put social networking into every single one of our applications.”
Ellison demonstrated some of the features, including collaboration tools such as personal profiles, groups, activity feeds, status updates, discussion forums, document sharing, co-browsing and editing, instant messaging, e-mail, and Web conferencing.
The suite is also mobile user-friendly and has native applications on a variety of devices, including iPhones, iPads and Android devices.
Ellison says salespeople, marketing teams, HR professionals, project managers and security professionals will benefit from having a collaborative environment built right into their business applications.
“Today, organisations want to connect their people, their applications, their processes and their customers. Oracle Social Network provides that; all the tools are integrated and employees can work from anywhere in the world with the devices best suited to their job,” he said.
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