SAS celebrates 20 years in South Africa

The company's visual and advanced data analytics offerings drive continuous growth in the country, for which it remains a proud corporate citizen.

Johannesburg, 14 Dec 2015
Read time 3min 00sec

SAS, the leader in business analytics software and services, celebrates its 20th anniversary in South Africa this year, and notes the move from linear to exponential growth it has witnessed both as a company and in the industry since opening its doors on 1 January 1996.

SAS South Africa has also grown their number of employees tremendously from their time of inception in 1996. SAS has business solutions implemented sites cross all industry verticals. To celebrate this success, SAS recently hosted an anniversary function, where it honoured the three employees and 36 customers who have been with the company since the beginning.

SAS South Africa continues to be at the forefront of advanced data analytics and visualisation technology, maintaining an unbroken 20 years of growth and profitability. Globally, SAS was recognised as a leader in the big data predictive analytics market in the latest Forrester Wave Big Data Predictive Analytics Solutions, Q2 2015 report, and a leader in the advanced analytics platform market in Gartner's latest Magic Quadrant for Advanced Analytics Platforms.

Visualisation and data analytics remain a top business priority and technology trend. Frost & Sullivan predicts that the global big data market will reach $122 billion in revenue by 2025, while IDC forecasts that the Internet of things market will attain a 30% compound annual growth rate between 2014 and 2019.

"SAS has been at the forefront of advanced analytics software for nearly 40 years; over this time, we've witnessed exponential change in the industry. Where technology once evolved in linear steps and we could see change happening a few years in advance, it's now evolving in exponential steps, forcing us to plan for the unknown. Growth is difficult to quantify because we're operating in a disruptive age that's constantly evolving - and it's an exciting space to be in. Big data has also evolved. We're no longer only managing subsets of structured data, but massive volumes of data from unstructured sources like social media and sensors. SAS has been tracking this evolution and has kept pace with it, and we are well positioned to capture a large portion of the growth that the IDC forecasts over the next five years," says Desan Naidoo, managing director of SAS South Africa.

"Our advanced solutions of the past would run analyses in hours; our high-performance solutions of today do even more complicated processing in minutes, if not seconds, despite the fact that data is coming in from different sources, in different formats, and in larger volumes. We've seen a complete shift, from asking questions and answering them with data, to finding questions within data that we never thought to ask before," says Naidoo.

SAS remains a proud South African corporate citizen. It believes the country and the continent has enormous growth potential and that technology and analytics will play a major role in its development. Since its establishment in South Africa, SAS has made a significant contribution to skills development and the economy, believing the private sector has a role to play in equipping graduates with the skills and experience they need to succeed in the workplace. It plans to grow its graduate programme and to continue to invest 25% of its top-line revenue into research and development as it looks ahead to the next successful 20 years in South Africa.


SAS is the leader in analytics. Through innovative analytics, business intelligence and data management software and services, SAS helps customers at more than 75 000 sites make better decisions faster. Since 1976, SAS has been giving customers around the world THE POWER TO KNOW. SAS and all other SAS Institute product or service names are registered trademarks or trademarks of SAS Institute in the USA and other countries. (R) indicates USA registration. Other brand and product names are trademarks of their respective companies. Copyright (c) 2014 SAS Institute. All rights reserved.

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