Local advertising college the Red & Yellow School of Logic & Magic has merged with Quirk's education arm to add a third pillar to its core philosophies of strategy and creativity: technology.
The Cape Town-based school announced the merger with Africa's largest digital agency yesterday, calling it a “watershed development for the academic sector”, that would help to propel Red & Yellow to the forefront of the digital age.
“With the growth of the Web, the world has changed. As an increasing amount of time, money and attention is invested online, it is imperative that graduates are fully equipped to deal with the many evolving challenges of advertising in the 21st century,” says the school.
Quirk Education specialises in the synthesis of knowledge from Quirk agencies and its partners, converting it into practical learning formarketers and entrepreneurs. It produced the e-marketing textbook used in over 400 education institutions worldwide, as well as offering 16 online distance learning courses covering the scope of digital marketing.
Red & Yellow MD John Cooney says the merger was the next logical step for the school to take. “We firmly believe that this will take the magic forward, allowing tomorrow's students to better understand and apply new technologies needed to generate potent brand building ideas in the digital space.”
Rob Stokes, Quirk founder and group CEO, says the merger has obvious benefits for both Red & Yellow students and the “Quirkstars” (e-marketing consultants). “Over the past decade, I've had the privilege of lecturing a wide array of talented young adults at the Red & Yellow School. In being here I have witnessed first-hand the immense passion and culture for learning within the DNA of Red & Yellow. I've always thought Quirk firmly shares this passion, and especially the culture.”
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